Engineer your marketing growth today
Use the same growth strategies as Google and Amazon to launch your product, reach your target audience, and increase revenue
What We Offer
Fractional CMO Support
Product Development Roadmapping
Global Product Launches
We support CEOs of new brands or startups with product positioning, messaging architecture, launch and go-to-market strategies, and various channel marketing activations. We can identify key hires, create strategic marketing workflows, and set up new marketing organizations as needed.
Global Product Launches
Product Development Roadmapping
Global Product Launches
We can help you get your ideas off the shelf and into the hands (or phones) of your target customers. We build launch timelines, validate pricing strategies and partnerships, create and test messaging across several channels, and drive initial sales and app engagement. We can support localization for Spanish, German, French speaking markets.
Product Development Roadmapping
Product Development Roadmapping
We can help you build the best product for your customers. We validate your product offerings, identify must-have vs. nice-to-have features, key entry points, and create a product roadmap for your development team to follow. We can also source and manage external engineering talent to execute your product plans.
Market Insights and Competitor Analysis
We can conduct market sizing and TAM/SAM/SOM analysis for any industry. We provide competitor positioning, pricing, and channel strategies, and solid defensive recommendations. We research industry trends, consumer behavior shifts, and market dynamics. We conduct consumer surveys, CSATs, and interviews to get real time customer feedback.
CRM Marketing
Brand and Social Media Audits
We can set up and optimize landing pages and e-commerce sites for new and established brands and companies. We develop Email and SMS programs and A/B test content and copy for optimal customer engagement. We optimize conversion funnels with automated lifecycle flows and monetization strategies. We can build and launch loyalty/rewards programs for any industry.
Brand and Social Media Audits
Brand and Social Media Audits
We can evaluate your current brand positioning and assess brand identity consistency across all touch points. We can build a brand book and tone of voice that resonates with your customers. We evaluate your performance across all social platforms (TikTok, Instagram, etc) and suggest improvements for optimal engagement. This work can guide new brands and brands looking to reposition themselves.
The Team
Ashley Elleby, Principal Consultant
Ashley is a customer-first marketing and strategy leader with 13+ years experience driving multi-million dollar revenue growth and leading global teams across Amazon, Google, high-growth startups and CPG companies.
She has proven expertise scaling subscription businesses through strategic pricing, product positioning, and GTM strategies, driving DTC and e-commerce growth through creative rebranding and targeted paid media; and integrating AI into B2C products to drive customer engagement and marketing efficiencies.
She is known for leveraging her engineering, marketing, and entrepreneurial background to effectively collaborate cross-functionally with product teams, agencies, and guide C-Suite leadership.
